Parking at General Assembly

Tips and options for parking

The Pocahontas Building is located at 900 E. Main Street. 

Parking Downtown:
I recommend not parking downtown but taking the Pulse from Willow Lawn (it will drop you off at 8th and Broad) or an Uber. Route and timing for Pulse is in the graphic below.

If you plan to stay for less than 2 hours:
You may find metered street parking around the building on Main street, 10th or 12th street that is most convenient and is $1.50 per hour. There is a two hour max in these locations, and they will ticket your car if you stay even a few minutes late, and the ticket is $25.

The metered parking in front of the building is only from 9am to 4pm the city of Richmond will tow between 7am and 9am and then again from 4pm to 6pm.

The closest lot is at the James Center – 1051 East Cary Street, Richmond, VA and is $4/hr.

Staying longer than 2 hours:
If you plan to stay the entire day (and you are not taking the Pulse), I recommended parking in the parking lot on 15th and Cary which is about $8 for the day. During General Assembly, the earlier you get settled in, the easier it is to find parking.

Go to for more on the bus.